Clubs that have successfully implemented a project, or strategy that has led to increased membership or activity in one of the five categories below could apply.

Innovation – recognising a club initiative that makes a break from traditional ways of running a club or delivering boating activity. For example, this could be delivery of activities at different times of the week, day or year, or organising different formats of training or racing to engage with new participants etc.  

Inclusivity – aims to identify a club project which has been impactful in developing participation amongst people with disabilities or from other under-represented or disadvantaged groups. Emphasis should be on inclusivity not segregation.

Facility Development – where a club has undertaken facility developments and has been creative and resourceful in the design, minimised environmental impact, and/or shown innovation in securing funding and provision of club facilities.

Increasing Participation – acknowledging a club that has delivered the most impactful participation project, the outcomes of which are, attracting and retaining new participants and growing their membership.

Communications  – a club that has embraced the use of modern communications, for example, social media platforms or who have been proactive and forward thinking in their communications and marketing using websites, local press, radio, etc.